Brazilian cosmetics makers seek to become major international players.
 
The Brazilian cosmetics industry is seeking to confirm abroad its impressive achievements on the domestic market. According to Euromonitor, Brazil has risen from the fourth to the third position among the world's main consumers of cosmetic products in 2006.

In 2005, Brazil had already pulled ahead of traditional markets such as Germany and England. With retail sales amounting to USD 18.2 billion in 2006 (+26% over 2005), Brazil has now overtaken the French market, losing only to Japan and the United States.

In 2006, domestic sales of cosmetic and toiletries grew by 5.6% in volume and 14% in gross sales. In 2007, ABIHPEC (The Brazilian Toiletry, Perfumery and Cosmetics Association) expects the industry to grow an average of 12%. According to Euromonitor, Brazil is the second largest consumer of toiletries, kids' products and deodorants, third largest in hair care products, fourth in oral care and men's products, and fifth in bath care, sixth in sun protection, seventh in makeup, eighth in skin care products and ninth in depilatories.

The dynamism of the Brazilian market also benefited to foreign manufacturers. In 2006, the appreciation of the real compared to the US dollar drove imports of cosmetics, toiletries and fragrances (CT&F) up 39%. However, despite the unfavourable exchange rate, the trade balance continues positive at USD 190 million. Furthermore, over the last five years, Brazil's CT&F exports recorded a cumulated growth of 138%.

“In only three years, we have been able to double our foreign sales volume. The growth in exports in 2006 exceeded the international average, indicating that we are boosting our world market share,” asserts João Carlos Basilio da Silva, President of ABIHPEC.

The Brazilian export project has been consolidated on two main distinctive features: the use of formulations based on the rich variety of active ingredients found in Brazil's flora, and social and environmental corporate policies accompanying production activities.

In order to comfort the industry's international development, ABIHPEC and APEX-Brasil (the Brazilian Trade and Investment Promotion Agency) are bringing 18 companies to Cosmoprof, the world's leading beauty trade show, which will take place in Bologna (Italy) from March 29 to April 2.

The Brazilian pavilion will be located in Hall 21, alongside exhibitors specialized in products made with natural components. The Brazilian pavilion will host the following companies: Amazon Secrets, Amazõnia Natural, Bonyplus, Brazilian Fruit, Cless, Condor, Kanechomn, L'Ácqua di Fiori, Marcelo Beauty, Muriel, Nazca, Nunaat, Sina, Skala/Bell Soft, Sther, Surya Cosmetics, Very Important and Vitaderm.

V.G.

© 2007 - www.beauty-on-line.com
 
  
Beauty-on-line.com, 9/03/2007
 
Source: http://www.beauty-on-line.com/wbn/dettaglinews.asp?EnterID=5357