It manages the positive image of the industry in Brazil and the world by using an integrated work of communication & marketing. It aims to strengthen the image of the industry before journalists, entrepreneurs, partners, the government, suppliers and clients. It coordinates integrated strategic actions both in Brazil as well as abroad. It organizes events (among them, the Technological Round, the participation in fairs like Beautycare Brazil, among others) and contributes for the strengthening of entities, as well as the already existing projects.

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